Case Study: Client Journey Mapping | GoldenFinch

GoldenFinch — Case Study

Client Journey Mapping
for a Professional Services Firm

A two-day workshop that turned 63 solutions into a streamlined, digitized client journey.

Case Study — Professional Services

Throughout a two-day workshop, and in a solution-focused activity, delegates spent time reviewing current client journeys and brainstorming initial ideas — focusing on the areas negatively impacting the client.

63 solutions were grouped into related themes and voted on in order of readiness to be prioritized by client impact and feasibility. The ideas that were most desirable for the client, and easiest to implement, were expanded using a solution canvas.

20+ instant, quick business wins were identified, leading to significant cost and time savings.

Client Learning Journey
1–7 Discover
8–15 Engage
16–38 Apply
39–40 Use
Thank you for facilitating the workshop & mentoring us through the process — we now have a guide and template that we can start each journey with.
This workshop provided the opportunity and assurance to make a positive impact on company processes while collaborating with the whole team along the way.
Before
40touch points
80days duration
4visits in-person

Paperwork to gather, complete and sign. Some of the journey was clunky and slow, with unnecessary effort and didn’t meet the client’s goal.

New Journey
19touch points
<40days duration
2visits in-person or virtual

Documentation to meet the client goal was streamlined and digitized.

Case Study: Client Journeys Across a Global Enterprise | GoldenFinch

GoldenFinch — Case Study

Client Journeys Across
a Global Enterprise

20+ client journeys redesigned across 7 countries, delivering $150m in incremental growth.

Case Study — Global Enterprise

Designed 20+ client product journeys across 7 countries, with a mandate to support the build of technology and optimize business processes while improving the client experience.

$150m 3-year incremental growth delivered through an omni-channel network.
7 countries covered by newly designed, end-to-end client journeys.
20+ client product journeys redesigned around the customer experience.

Strong partnerships with Digital and Technology teams were formed to build new platforms, dashboards and tools that heighten the client experience — delivering all global-based enablers to improve the client experience and support continued future commercial growth.

Listening & Connecting

Maximise opportunities by listening to clients and employees.

Future Landscapes

Continual proposition design and development.

Driving Change

Unifying the organization to drive client-centric change.

Measurement & KPIs

Scope and define common metrics.

Innovate & Simplify

Tools and technology that drive revenue.

Case Study: Insurance-Focused Retirement Advisory Firm | GoldenFinch

GoldenFinch — Case Study

Insurance-Focused
Retirement Advisory Firm

A 2.5-year engagement with a Western USA Wealth & Retirement RIA that improved every financial metric.

Case Study — Wealth & Retirement RIA, Western USA

We worked with a US Wealth Management firm over a 2.5-year period, implementing a comprehensive consulting approach across sales strategy, service modelling, contact strategies, client and advisor segmentation, sales training, coaching support, and leadership development.

With our support, between 2021 and 2023 the firm improved every financial metric and sustained their capacity to grow — their primary business objective expressed to us.

2020
Effectiveness22% close ratio
Efficiency$19m/advisor in gross new Wealth assets
CapacityAdvisors in 1 state
New RevenueLack of focus on back book (off-held assets)
2024
Effectiveness32% close ratio
Efficiency$39m/advisor in gross new Wealth assets
Capacity100% increase in Advisors, across 3 states
New Revenue$20m per advisor increase in back book assets (no marketing); 25% annual growth from referrals; 25% annual growth from annuity replacement
Advisor Acceleration
New Assets ($M)

New assets grew from $16M (2013) to $750M (2024), with growth accelerating sharply from 2020 onward.

Revenue & Profit Growth
2021222324
Revenue Profit

Revenue more than tripled from $16M to $50M; profit grew from $6M to $22M.

Success Story: Same Team. Different System. | GolenFinch

GoldenFinch — Success Story

Same Team. Different System.

A Global Salesforce Practice

Success Story — Global Salesforce Practice
Managed Developers, Consultants, Trainers, Project Managers
Clients Manufacturing, Telecommunications, Healthcare
Situation.

We were engaged to run Salesforce delivery for Manufacturing, Telecommunications, and Healthcare clients. Utilization sat at 30 percent. Monthly billable hours sat at 390.

Action.

We owned resource planning, revenue growth, and client support for the practice. New utilization procedures, scheduling discipline, and standards for how channel partners designed solutions alongside the team.

Result.

Utilization moved to 60 percent. Monthly billable hours moved to 1,200. Six months. Same headcount. Different system.

Utilization
30%
Month 0
60%
Month 6
Billable Hours
390
Month 0
1,200
Month 6

Utilization doubled. Billable hours more than tripled.

Same headcount, six months.

Success Story: Restructured. Then Acquired. | GoldenFinch

GoldenFinch — Success Story

Restructured. Then Acquired.

Business Operations • Telecom

Success Story — Business Operations, Telecom
Mandate Business transformation and IT strategy, to return the company to profitability
Model Digicel airtime distribution through a large B2B point of sale network
Situation.

We were brought in to lead a business transformation and IT strategy that would return a regional Telecom company to profitability.

Action.

We led ERP implementation, infrastructure transformation, and M&A integration. Built a PMO. Worked with channel partners to standardize risk assessment, quality, and project management training. Brought in Oracle and Microsoft Dynamics to rebuild the back office, and reorganized the company, cutting staffing by 20 percent.

Result.

Churn down 30 percent. Loyalty up 25 percent. Overruns down 20 percent. The company returned to profitability and was acquired by a channel partner.

Customer Churn 30% Lower
Customer Loyalty 25% Higher
Project Overruns 20% Fewer
Staffing Levels 20% Leaner

Fewer people. More profit.

A company worth acquiring.

Success Story: Six Months. Three Numbers. | GoldenFinch

GoldenFinch — Success Story

Six Months. Three Numbers.

A National Automotive Association

Success Story — National Automotive Association
Mandate Short and long-term growth strategy for a national automotive association, within a larger Group of Companies
Channel Membership and service growth negotiated directly with automobile dealers
Situation.

A conglomerate client needed a growth strategy for Automotive. Membership was leaking, and the sales pipeline ran without a defined process or CRM.

Action.

We partnered with strategic companies to set the short and long-term growth strategy. Directed the Salesforce.com implementation and rebuilt the sales process end to end. Negotiated directly with automobile dealers to grow membership and service adoption.

Result.

Churn down 30 percent. Membership up 40 percent. Sales pipeline up 60 percent. Six months.

Customer Churn 30% Lower
Membership 40% Higher
Sales Pipeline 60% Higher

Churn down. Membership up.

Pipeline running on a system, not luck.

What Can We Help You Achieve ?

The journey of 1000 miles begins with a single step. We are ready to discuss how optimizing your business structure, operations and technology can enhance efficiency and support your long-term strategic objectives.

How I Can Contribute ?

GoldenFinch is on the leading edge of business transformation. We invite accomplished leaders to explore working with us. If you’re ready to shape high-impact global industry solutions, let’s talk.